Innocent Drinks Misleads Customers
Wednesday, September 3rd, 2008Claims that drinks company Innocent misled consumers about how its products were transported have served as timely reminder of the scrutiny ethical brands now face over their marketing claims.
An investigation by The Daily Telegraph revealed that the high-profile smoothie-maker had published inaccurate information about how the ingredients for its drinks were transported.
The company claimed that the fruit for its smoothies only travels by rail or boat and tells customers that its drinks are produced in the UK. However, The Daily Telegraph claims its investigation revealed that the drinks are blended on the continent before being carried “hundreds of miles” on tanker lorries.